SEO Tutorials

Each day, us SEO professionals work our socks off trying to increase the organic traffic to our websites, and with it, the revenue they bring in.

There’s no doubt that AI tools are going to reshape the years ahead. However, for certain processes, experience and a genuine willingness to help can be…

Learn how to use Google Search Console to boost your SEO: setup, keyword analysis, index coverage, and data export explained step by step.

CRO, SERPs, backlink… still don't know what these SEO terms mean? Find these and many more in this fully updated glossary of SEO definitions.

Set up the HubSpot Google Search Console integration the right way. Sync your search data, fix common issues, and level up your HubSpot SEO strategy.

Simple steps to add Google Search Console to Squarespace in minutes. Verify your site, submit your sitemap, and start tracking your SEO performance.

Set up Google Search Console for your Webflow site the right way, with sitemap submission and troubleshooting tips included.

Learn how to add Google Search Console to Shopify. Verify your site, submit your sitemap, and track SEO performance in simple steps.

Not sure how to add Google Search Console to Wix? Follow our guide to verify your domain, submit your sitemap, and start tracking your SEO.

Not sure how to add Google Search Console to WordPress? We cover 4 easy methods: Rank Math, HTML tag, file upload, and DNS. Start tracking your SEO today.

Finding the sitemap of any website is relatively easy to do and here we will help you to accomplish this mission.

Whether you are just getting started in the SEO world or you have been in the industry for a while, you will surely want to keep up with the latest news…

2024 was a turbulent year for SEO, marked by major updates, controversies, and shifts in search behavior.

If you like to stay on top of the latest news in the industry, you're probably already a follower of one or more SEO podcasts.

SEO terminology, ranking strategies, search algorithm updates... there's an endless list of aspects we need to keep in mind when designing a strategy in…

When creating a website's SEO strategy, it is important to carry out a detailed analysis of every single factor that could impact web optimization and…

All digital businesses, whether they are e-commerce, service websites, corporate, etc., are currently experiencing a boom that is not going unnoticed by…

Images are one of the most commonly used instruments that usually go hand in hand with any text. These not only help in emphasizing those text parts that…

The SEO world involves a myriad of variables, and SEO strategies in a company or any marketing department can change over time.

When analyzing the progress of a web project, it is essential to separate branded and non-branded traffic in order to read the data correctly, but it is…

By now you've surely heard about Google Analytics 4, the latest revolution in web analytics, but you may still be wondering whether it's worth implementing.

As users, we are very used to running certain searches and finding results that give us the answer without needing to visit the page, directly showing us…

Google doesn't seem to be standing still lately and keeps rolling out new features, updates, and algorithm changes.

The SEO world has reason to celebrate thanks to the latest article published by the Google Webmasters team, announcing that the new version of their…

For those of us who work in the world of SEO and online marketing in general, there are different aspects that depend on the state of the project and the…

If anything has defined the SEO world in recent times, it has been uncertainty. We are talking about uncertainty due to the many sudden shifts seen in…

Read on to find out how to identify SEO cannibalization quickly and easily thanks to SEOcrawl.

SEO is a complex discipline requiring careful consideration for various factors and procedures to be implemented correctly.

Below, we're going to explain how to rank on Google and stop being invisible.

Content continues to be king within SEO and, like any other factor that makes up the success of a website, it cannot be generated randomly: prior research…

The SEO world is a hotbed of news in which, at times, it's tricky to stay up to date on everything. Google continuously researches how to better serve…

Is your project ready to make the international leap? Before considering scaling your business to other countries, you need to ask yourself a series of…

Link baiting is an SEO technique designed to earn external links naturally by creating high-quality content that attracts users' attention, leading them…

A complete guide to WordPress SEO: URL structure, information architecture, plugins, speed optimization (WPO), caching, structured data and more.

One of the debates you often hear in the digital world, and especially in the online store space, is whether it is advisable to use Shopify when launching…

Starting to analyze the current SEO situation of a project is no easy task. It is very easy to skip some steps or fail to go into enough depth on others.

Have you reached a point in your project where it feels like you've done everything you can and you don’t know where to go from here?

Google search operators also referred to as commands, are there to make our experience with the search engine more effective.

Do you need a tool that allows you to take full control of your SEO projects from a single dashboard, where you can review all project KPIs, manage all…

Are there really SEO tricks that can help me rank my website quickly and effortlessly? The short answer is no, we're sorry.

One of the most important SEO elements when it comes to ranking organically is the SEO title. Knowing how to write a good title that both delivers a great…

Today we're talking about emoticons, smileys, or emojis and their impact on SEO and CTR. More specifically, about using SEO emojis to make the title and…

The concept of SEO visibility is almost always attributed to a core Google algorithm update. Social networks often descend into chaos almost completely…

Ecommerce is one of the online business models where it tends to be easier to measure profitability, since the return generated is always monetary.

Some time ago we told you everything you need to know about 301 redirects, one of the SEO actions that is essential to know.

Discover the best techniques and tips to boost SEO on your WooCommerce store: URLs, categories, product pages, speed, plugins and more.

In late November 2020, Google re-launched its revamped crawl statistics report, and it seems the technical SEO world has been shaken up.

Wondering whether SEO for universities is actually a thing? No sector escapes SEO, and universities are no exception.

Benchmarking is a process used across a wide range of business and production sectors. SEO was not going to be left out, and applying these processes to…

It all started with Google's PageRank. Ever since, every self-respecting SEO has wondered how the folks at Mountain View calculate the authority of a page…

For a website to work and to be able to display the pages it contains so that users can view them, it must have a proper linking structure that helps,…

We often hear about SEO strategies, which fall into two broad groups: On-Page SEO and Off-Page SEO. It's important to understand what each one involves,…

Complete guide to WP Rocket: learn how to configure this WordPress plugin to optimize cache, files, media, and improve your site's loading speed.

Do you have a hotel business in the tourism sector and don't know how to increase your visits to get more bookings from clients?

Learn what Google Web Stories are, their benefits, and how to easily implement them on your WordPress site using the official plugin.

Within the world of digital marketing, and specifically in the discipline of organic search positioning, On-Page SEO plays a crucial role for search…

Google continues to relentlessly pursue ways to provide webmasters with the tools they need to optimize page load times.

If you work in the internet world, you have surely heard about HTTP/2 at some point. It is the Hypertext Transfer Protocol in its version 2.

One of our most feared enemies in web positioning is SEO penalties. Being flagged by the great search engine can mean anything from a temporary drop in…

If you work in the world of SEO, you have probably found yourself in the situation of having to deal with one of the most common problems that affects…

One of the important parts when working on the SEO positioning of a website is the optimization of the landing pages or Landing Pages.

In this article, we're going to explain what CTR is, how to measure it, share tips and tricks to increase its percentage, and look at how we handle this…

In search engine optimization, FAQ Schema is a specific type of structured data markup that can be included on pages or blog articles of a website.

When we talk about indexing in SEO, we are referring to the inclusion of URLs in a search engine's index.

If you work in the world of SEO positioning, knowing the basic HTML tags that search engines consider when crawling and indexing a web page or blog post…

It's well known that Google accounts for the largest share of user searches on the internet, far ahead of other search engines such as Bing or Yahoo.

Lazy loading (deferred loading) is a design pattern that loads resources on demand to improve web performance, UX, and SEO.

What, you have no idea what I'm talking about?!

Conceptually, it can be defined as the 'transfer of authority,' where 'juice' is the term used to identify the flow of a liquid, and 'link' is the key…

'Content is king' is without a doubt one of the most frequently heard phrases across the SEO landscape over time.

Search intent is a concept that is gaining strength in 2020 and represents a significant shift in how we understand and approach the content of our…

Do you want to rank in the top positions on Google but don't know how to achieve it? LSI Keywords must be part of your SEO strategy.

Crawling, spiders, bots — these are terms any SEO is used to handling day to day, and they carry essential weight in any ranking strategy, because if this…

When we put together a search engine positioning strategy, we should not forget about social media. We must take care of titles, descriptions, and images…

Have you heard about structured data? Have you heard of Schema? I'm sorry to tell you that if you've only heard about it and don't really know what it is,…

In digital marketing we are used to working with English terms to unify and diversify our vocabulary, so you have surely heard of the 'slug' at some point.

Without a doubt, website migrations are usually one of the biggest challenges an SEO can face. It doesn't matter if you've already cut your teeth and have…

You've probably heard about SERPs and how important it is to improve your ranking on them. If you're curious about what this acronym means and how to…

They also represent one of the most complex strategies to be developed by professionals in the sector, partly because an error or a misapplication can be…

Learn what the noindex meta tag is, how it works, and how to use it to keep low-value pages like duplicates or internal search results out of Google.

In SEO we must learn how to manage certain directives in order to communicate what we want to the developer and ensure that the implementation is…

Ready to get serious about your website's SEO? Great idea! That's why, this time, we're bringing you a list of the best SEO plugins for WordPress that we…

Have you ever heard the phrase 'a picture is worth a thousand words'? Well, it's true, but... what happens if you can't see the image?

There are two likely reasons you're interested in learning everything about an SEO budget: either you need the services of a freelance SEO or an agency…

If you have been in the SEO world for a while, you probably are not surprised by the concept of a 'nofollow link'.

Do you already have your store nicely set up on PrestaShop? Have you thought about SEO yet? Not yet? Had you completely forgotten? Oh no!

When we talk about SEO, we inevitably refer to the use of tags and the importance they have. While they are part of the daily routine for an experienced…

Is my SEO strategy working? How do I know if I'm doing things right? The answer to all of this is SEO KPIs.

When we talk about SEO, things like 'keywords', 'metadata', headings, and content always come to mind.

When we browse the internet, we often don't pay attention to the URL we are visiting. It might seem like an unimportant topic, but the structure of a…

Tired of hearing about robots.txt and not knowing what people are talking about? Don't worry, today we're bringing you the solution to your problem.

There are many search engine ranking techniques, but we can distinguish between the good or careful ones included within 'White Hat SEO,' and the…

When you own one or several websites, whether they are focused on products, services, or sections of different kinds, it is common for many pages on the…

A complete WPO guide to reduce page weight, cut HTTP requests and improve server response time so your website loads faster.

In every process, both SEO and web development, there is one phase that stands out in importance above the rest. We are talking about web architecture.

One of the cardinal points that cannot and should not be missing when working on SEO positioning is interlinking. And why do we believe it's so valuable?

In today's article, we thought it would be appropriate to address the concept of 'thin content' or sparse/poor content because, based on our experience,…

Objectives. Delivery dates. Planning. These are some of the nightmares every writer faces when they don't have a roadmap to help them work as efficiently…

The massive growth of mobile devices has brought with it many changes in the way we consume digital content.

Google uses hundreds of metrics in its role as a search engine to display relevant and valuable results for user queries.

Black Hat is a set of techniques and actions aimed at forcing search results by bypassing the quality guidelines of the different search engines (Google,…

It seems that not everything from Google is scary (algorithm updates). Every once in a while, they also surprise us with good news.

If you work as a webmaster or offer SEO services, you are surely more than familiar with 3xx codes. However, the right redirect is not always implemented…

If there is one thing that becomes clear with the tools Google makes available to Webmasters, it's that we should make their job easier when it comes to…

Making our website stand out in the search results is a real challenge. Until recently, the title, URL, and meta description were the only ways.

Even though Google oddly calls them 'Navigation/Exploration Paths', those of us in the SEO world officially know this feature as Breadcrumbs.

Whether you work offering SEO services or not, on more than one occasion you have surely come across the infamous 404 error when clicking on a web page.

We are dominating a market with our product/service and we are getting ready to expand it internationally.

We continue with our series of articles for our SEO Dictionary and in this case we bring you another article so you can learn, and we can all learn…

For some time now, Google has not only shown organic results or ads on the search results page. Alongside them, new response formats have appeared that…

Those of us who work in SEO come to understand what the Long Tail is, but often not completely. This article is here to explain, in a simple and…

Until recently, the Yoast SEO plugin was the #1 reference in the world when it came to SEO for WordPress. However, things seem to be changing.

As you probably know, the way 99% of Internet users run a search on any engine is pretty much the same:

One of the great forgotten players (or, at least, we could say it's pretty underrated) in the SEO world is Local SEO.

Complete guide to AMP (Accelerated Mobile Pages): how it works, formats, advantages, disadvantages, and whether it's worth implementing for your business.

Clickbait, clickbaiting, click bait… Called by many different names, it is a well-known technique, loved and hated almost in equal measure, both inside…

For several years now, Dwell Time has been at the center of a heated debate across social media, articles, and specialized forums among Marketing…

Google is the most widely used search engine in the world. However, it is by no means the only one. For certain queries, most users have already accepted…

A question pops into our head and, as on so many other occasions, we turn to the search engine — that loyal 'friend' who's always ready to answer our…

The internet is flooded with content. The competition is such that standing out among the millions of articles published every day has become a huge…