SEO Tutorials

Your page is in the sitemap, yet Google Search Console says no sitemap points to it. Here's what "No referring sitemaps detected" means, when you can ignore it and how to fix it when the page isn't indexed.

On-page SEO is everything you control on a page: content, title, meta description, headings, URL, images and internal links. Here is a checklist element by element, an audit process and what changes with AI Overviews and AI Mode.

Google visited your URL, read it and left it out of search. Here's what "Crawled – currently not indexed" means, how to tell which pages deserve a second chance, and how Google says to get them back in.

A product listing page (PLP) shows a whole category of products at once. Learn how it differs from a PDP, what makes it convert, and how to get listing pages indexed without the faceted-navigation mess.

Domain Authority predicts how well a site will rank, but it is not a Google ranking factor. Here is what DA actually measures, how it compares to DR and Authority Score, and which metrics deserve your attention instead.

A SERP (search engine results page) is the page Google shows for a query. Here is how it is built, what every SERP feature does, how those features change your clicks, and how to win the ones that fit your pages.

CTR tells you how many of the people who saw your result actually clicked. Here's the formula, what a good CTR looks like in 2026 by channel and by Google position, and how to get more clicks from the rankings you already have.

Found a "Redirect error" in the Page indexing report? Google tried to follow a redirect on your URL and never reached a working page. Here's what causes it, how to trace it and how to fix it for good.

Seeing "Alternate page with proper canonical tag" in Search Console? Most of the time Google is doing exactly what you asked. Here's how to tell the normal cases from the real problems, and how to fix the ones that matter.

Add the right people at the right level, without ever sharing passwords or risking your account security. Owner, Full and Restricted access explained, with the exact steps.

You spotted a batch of URLs flagged "Excluded by 'noindex' tag" in Search Console. The fix is usually simpler than it looks: find the directive, remove it, and ask Google to crawl again.

It looks like a simple ranking. It isn't. Here's how Google calculates average position, where it distorts reality, and how to read it without drawing the wrong conclusion.

Search Console has a dedicated report for Google Discover. Here's what it shows, who qualifies to appear, how to read the swings, and what actually moves Discover traffic.

There's no magic number for updating website content. Learn how to spot content decay, which pages to refresh first, and a practical review rhythm by content type.

Google Discover is the personalized feed that surfaces content with no search behind it. Here's what it is, how the feed works, how to customize it, and how to get featured.

Regex filters are the fastest way to pull real answers out of Google Search Console: branded vs non-branded, every question query, or one folder, no exporting.

"Not found (404)" in Search Console means Googlebot hit a URL your server says doesn't exist. Here's how to decide whether to fix, ignore, or remove each one.

Keyword clustering groups keywords that share the same search intent, then covers each group with one page instead of scattering them across separate URLs.

Statistical significance is the check that tells you whether a change in your SEO metrics is a real effect or just the normal week-to-week noise every site has.

Structured data, or schema markup, is code you add to a page to tell search engines exactly what its content means — that this string is a price, this one an author.

Domain or URL-prefix property? Compare coverage, verification and data scope — and get a clear recommendation for most sites, plus the verification gotchas guides skip.

In-house SEO is organic search work run by people on your payroll who treat your site as their only client. Here's what it costs, who to hire first, and where it breaks.

An SEO workflow turns scattered, reactive tasks into a repeatable six-stage loop, so your work compounds instead of restarting from zero every month.

SEO A/B testing measures the real impact of an on-page change by splitting similar pages into a control and a variant group, then comparing how each trends.

"Blocked due to other 4xx issue" means Googlebot got a 4xx response Search Console doesn't label. Here's how to find the real status code behind it and fix each cause.

AI Mode is now the default on Google, FAQ rich results are gone, and agents are starting to search for us. Here are the SEO trends that actually matter in 2026.

Connect Google Analytics 4 with Search Console in five minutes. The step-by-step setup with screenshots, the four hidden limitations of the native link, and what to do about each.

Google Search Console keywords are first-party, Google-verified search queries for your site. How to find them, read the four metrics, run five high-ROI plays, and turn the data into a content roadmap.

Each day, us SEO professionals work our socks off trying to increase the organic traffic to our websites, and with it, the revenue they bring in.

There’s no doubt that AI tools are going to reshape the years ahead. However, for certain processes, experience and a genuine willingness to help can be…

How to use Google Search Console to boost your SEO: setup, keyword analysis, index coverage, and data export explained step by step.

CRO, SERPs, backlink… still don't know what these SEO terms mean? Find these and many more in this fully updated glossary of SEO definitions.

HubSpot Google Search Console integration, set up the right way. Sync your search data, fix common issues, and level up your HubSpot SEO strategy.

How to add Google Search Console to Squarespace in minutes. Verify your site, submit your sitemap, and start tracking your SEO performance.

Webflow Google Search Console setup guide: connect your site the right way, with sitemap submission and troubleshooting tips included.

How to add Google Search Console to Shopify, step by step. Verify your site, submit your sitemap, and track SEO performance in simple steps.

Wix Google Search Console integration made simple. Follow our guide to verify your domain, submit your sitemap, and start tracking your SEO.

Not sure how to add Google Search Console to WordPress? We cover 4 easy methods: Rank Math, HTML tag, file upload, and DNS. Start tracking your SEO today.

How to find the sitemap of a website in seconds: common URL locations, robots.txt and the free tools that reveal any site's sitemap.

Whether you are just getting started in the SEO world or you have been in the industry for a while, you will surely want to keep up with the latest news…

If you like to stay on top of the latest news in the industry, you're probably already a follower of one or more SEO podcasts.

SEO terminology, ranking strategies, search algorithm updates... there's an endless list of aspects we need to keep in mind when designing a strategy in…

When creating a website's SEO strategy, it is important to carry out a detailed analysis of every single factor that could impact web optimization and…

All digital businesses, whether they are e-commerce, service websites, corporate, etc., are currently experiencing a boom that is not going unnoticed by…

Images are one of the most commonly used instruments that usually go hand in hand with any text. These not only help in emphasizing those text parts that…

The SEO world involves a myriad of variables, and SEO strategies in a company or any marketing department can change over time.

When analyzing the progress of a web project, it is essential to separate branded and non-branded traffic in order to read the data correctly, but it is…

By now you've surely heard about Google Analytics 4, the latest revolution in web analytics, but you may still be wondering whether it's worth implementing.

As users, we are very used to running certain searches and finding results that give us the answer without needing to visit the page, directly showing us…

Google doesn't seem to be standing still lately and keeps rolling out new features, updates, and algorithm changes.

The SEO world has reason to celebrate thanks to the latest article published by the Google Webmasters team, announcing that the new version of their…

For those of us who work in the world of SEO and online marketing in general, there are different aspects that depend on the state of the project and the…

If anything has defined the SEO world in recent times, it has been uncertainty. We are talking about uncertainty due to the many sudden shifts seen in…

Read on to find out how to identify SEO cannibalization quickly and easily thanks to SEOcrawl AI.

SEO is a complex discipline requiring careful consideration for various factors and procedures to be implemented correctly.

Below, we're going to explain how to rank on Google and stop being invisible.

Content continues to be king within SEO and, like any other factor that makes up the success of a website, it cannot be generated randomly: prior research…

The SEO world is a hotbed of news in which, at times, it's tricky to stay up to date on everything. Google continuously researches how to better serve…

Is your project ready to make the international leap? Before considering scaling your business to other countries, you need to ask yourself a series of…

Link baiting is an SEO technique designed to earn external links naturally by creating high-quality content that attracts users' attention, leading them…

A complete guide to WordPress SEO: URL structure, information architecture, plugins, speed optimization (WPO), caching, structured data and more.

One of the debates you often hear in the digital world, and especially in the online store space, is whether it is advisable to use Shopify when launching…

Starting to analyze the current SEO situation of a project is no easy task. It is very easy to skip some steps or fail to go into enough depth on others.

Have you reached a point in your project where it feels like you've done everything you can and you don’t know where to go from here?

Google search operators also referred to as commands, are there to make our experience with the search engine more effective.

Do you need a tool that allows you to take full control of your SEO projects from a single dashboard, where you can review all project KPIs, manage all…

Are there really SEO tricks that can help me rank my website quickly and effortlessly? The short answer is no, we're sorry.

One of the most important SEO elements when it comes to ranking organically is the SEO title. Knowing how to write a good title that both delivers a great…

Today we're talking about emoticons, smileys, or emojis and their impact on SEO and CTR. More specifically, about using SEO emojis to make the title and…

The concept of SEO visibility is almost always attributed to a core Google algorithm update. Social networks often descend into chaos almost completely…

Ecommerce is one of the online business models where it tends to be easier to measure profitability, since the return generated is always monetary.

Some time ago we told you everything you need to know about 301 redirects, one of the SEO actions that is essential to know.

Discover the best techniques and tips to boost SEO on your WooCommerce store: URLs, categories, product pages, speed, plugins and more.

In late November 2020, Google re-launched its revamped crawl statistics report, and it seems the technical SEO world has been shaken up.

Wondering whether SEO for universities is actually a thing? No sector escapes SEO, and universities are no exception.

Benchmarking is a process used across a wide range of business and production sectors. SEO was not going to be left out, and applying these processes to…

For a website to work and to be able to display the pages it contains so that users can view them, it must have a proper linking structure that helps,…

We often hear about SEO strategies, which fall into two broad groups: On-Page SEO and Off-Page SEO. It's important to understand what each one involves,…

Complete guide to WP Rocket: learn how to configure this WordPress plugin to optimize cache, files, media, and improve your site's loading speed.

Do you have a hotel business in the tourism sector and don't know how to increase your visits to get more bookings from clients?

Learn what Google Web Stories are, their benefits, and how to easily implement them on your WordPress site using the official plugin.

Google continues to relentlessly pursue ways to provide webmasters with the tools they need to optimize page load times.

If you work in the internet world, you have surely heard about HTTP/2 at some point. It is the Hypertext Transfer Protocol in its version 2.

One of our most feared enemies in web positioning is SEO penalties. Being flagged by the great search engine can mean anything from a temporary drop in…

If you work in the world of SEO, you have probably found yourself in the situation of having to deal with one of the most common problems that affects…

One of the important parts when working on the SEO positioning of a website is the optimization of the landing pages or Landing Pages.

In search engine optimization, FAQ Schema is a specific type of structured data markup that can be included on pages or blog articles of a website.

When we talk about indexing in SEO, we are referring to the inclusion of URLs in a search engine's index.

If you work in the world of SEO positioning, knowing the basic HTML tags that search engines consider when crawling and indexing a web page or blog post…

It's well known that Google accounts for the largest share of user searches on the internet, far ahead of other search engines such as Bing or Yahoo.

Lazy loading (deferred loading) is a design pattern that loads resources on demand to improve web performance, UX, and SEO.

What, you have no idea what I'm talking about?!

Conceptually, it can be defined as the 'transfer of authority,' where 'juice' is the term used to identify the flow of a liquid, and 'link' is the key…

'Content is king' is without a doubt one of the most frequently heard phrases across the SEO landscape over time.

Search intent is a concept that is gaining strength in 2020 and represents a significant shift in how we understand and approach the content of our…

Do you want to rank in the top positions on Google but don't know how to achieve it? LSI Keywords must be part of your SEO strategy.

Crawling, spiders, bots — these are terms any SEO is used to handling day to day, and they carry essential weight in any ranking strategy, because if this…

When we put together a search engine positioning strategy, we should not forget about social media. We must take care of titles, descriptions, and images…

In digital marketing we are used to working with English terms to unify and diversify our vocabulary, so you have surely heard of the 'slug' at some point.

Without a doubt, website migrations are usually one of the biggest challenges an SEO can face. It doesn't matter if you've already cut your teeth and have…

They also represent one of the most complex strategies to be developed by professionals in the sector, partly because an error or a misapplication can be…

Learn what the noindex meta tag is, how it works, and how to use it to keep low-value pages like duplicates or internal search results out of Google.

In SEO we must learn how to manage certain directives in order to communicate what we want to the developer and ensure that the implementation is…

Ready to get serious about your website's SEO? Great idea! That's why, this time, we're bringing you a list of the best SEO plugins for WordPress that we…

Have you ever heard the phrase 'a picture is worth a thousand words'? Well, it's true, but... what happens if you can't see the image?

There are two likely reasons you're interested in learning everything about an SEO budget: either you need the services of a freelance SEO or an agency…

If you have been in the SEO world for a while, you probably are not surprised by the concept of a 'nofollow link'.

Do you already have your store nicely set up on PrestaShop? Have you thought about SEO yet? Not yet? Had you completely forgotten? Oh no!

When we talk about SEO, we inevitably refer to the use of tags and the importance they have. While they are part of the daily routine for an experienced…

Is my SEO strategy working? How do I know if I'm doing things right? The answer to all of this is SEO KPIs.

When we talk about SEO, things like 'keywords', 'metadata', headings, and content always come to mind.

When we browse the internet, we often don't pay attention to the URL we are visiting. It might seem like an unimportant topic, but the structure of a…

Tired of hearing about robots.txt and not knowing what people are talking about? Don't worry, today we're bringing you the solution to your problem.

There are many search engine ranking techniques, but we can distinguish between the good or careful ones included within 'White Hat SEO,' and the…

When you own one or several websites, whether they are focused on products, services, or sections of different kinds, it is common for many pages on the…

A complete WPO guide to reduce page weight, cut HTTP requests and improve server response time so your website loads faster.

In every process, both SEO and web development, there is one phase that stands out in importance above the rest. We are talking about web architecture.

One of the cardinal points that cannot and should not be missing when working on SEO positioning is interlinking. And why do we believe it's so valuable?

In today's article, we thought it would be appropriate to address the concept of 'thin content' or sparse/poor content because, based on our experience,…

Objectives. Delivery dates. Planning. These are some of the nightmares every writer faces when they don't have a roadmap to help them work as efficiently…

The massive growth of mobile devices has brought with it many changes in the way we consume digital content.

Google uses hundreds of metrics in its role as a search engine to display relevant and valuable results for user queries.

Black Hat is a set of techniques and actions aimed at forcing search results by bypassing the quality guidelines of the different search engines (Google,…

It seems that not everything from Google is scary (algorithm updates). Every once in a while, they also surprise us with good news.

If you work as a webmaster or offer SEO services, you are surely more than familiar with 3xx codes. However, the right redirect is not always implemented…

If there is one thing that becomes clear with the tools Google makes available to Webmasters, it's that we should make their job easier when it comes to…

Making our website stand out in the search results is a real challenge. Until recently, the title, URL, and meta description were the only ways.

Even though Google oddly calls them 'Navigation/Exploration Paths', those of us in the SEO world officially know this feature as Breadcrumbs.

Whether you work offering SEO services or not, on more than one occasion you have surely come across the infamous 404 error when clicking on a web page.

We are dominating a market with our product/service and we are getting ready to expand it internationally.

We continue with our series of articles for our SEO Dictionary and in this case we bring you another article so you can learn, and we can all learn…

For some time now, Google has not only shown organic results or ads on the search results page. Alongside them, new response formats have appeared that…

Those of us who work in SEO come to understand what the Long Tail is, but often not completely. This article is here to explain, in a simple and…

Until recently, the Yoast SEO plugin was the #1 reference in the world when it came to SEO for WordPress. However, things seem to be changing.

As you probably know, the way 99% of Internet users run a search on any engine is pretty much the same:

One of the great forgotten players (or, at least, we could say it's pretty underrated) in the SEO world is Local SEO.

Complete guide to AMP (Accelerated Mobile Pages): how it works, formats, advantages, disadvantages, and whether it's worth implementing for your business.

Clickbait, clickbaiting, click bait… Called by many different names, it is a well-known technique, loved and hated almost in equal measure, both inside…

For several years now, Dwell Time has been at the center of a heated debate across social media, articles, and specialized forums among Marketing…

Google is the most widely used search engine in the world. However, it is by no means the only one. For certain queries, most users have already accepted…

A question pops into our head and, as on so many other occasions, we turn to the search engine — that loyal 'friend' who's always ready to answer our…

The internet is flooded with content. The competition is such that standing out among the millions of articles published every day has become a huge…