Is your company ready for Google Analytics 4?

December 28, 2022

5 min read

By now you've surely heard about Google Analytics 4, the latest revolution in web analytics, but you may still be wondering whether it's worth implementing. You absolutely should! In this post we'll tell you why and how we can help you from SEOcrawl.

Universal Analytics will disappear in 2023

We get it: you already have Google Analytics 3 (Universal Analytics) fully set up, you've managed to customize it to show exactly the data you need, and you understand its reports perfectly... What a hassle to start all over again, right?

The problem is that Google has announced that UA will stop processing hits on July 1, 2023, and all previous data will disappear just 5 months later, in December of that same year, so there's no time to lose: it's time to implement Google Analytics 4.

We know that setting up Google Analytics 4 from scratch, with its new interface and all its innovative features, can be complicated and even tedious. We can help you! Our analytics specialists will configure the platform for you so you don't lose any valuable data.

What is Google Analytics 4?

Google Analytics 4 is the new generation of Google's tool, capable of performing even more accurate analyses and anticipating user behavior on the page thanks to artificial intelligence, which will allow you to make better strategic decisions, taking full advantage of your project's potential.

One of the platform's main innovations is the change in the data model, which goes from being session-based to event-based, allowing a much more accurate user journey to be traced and improving attribution models. In addition, GA4 includes cookieless measurement methods and offers improved integration with other platforms and social networks.

If you want more information about Google Analytics 4, check out Google's information on the subject.

But, is it really that important to switch to GA4?

It's not just important: it's essential. Below, we give you some reasons why you'll want to have GA4 set up as soon as possible:

To avoid losing your data: once UA stops working, you'll lose all the data accumulated up to that point. The sooner you configure GA4, the sooner you'll start processing new hits.
To start taking advantage of its new features: Google Analytics 4 comes packed with new features that will make your website analytics much more complete and intuitive. Don't waste any more time and start enjoying its incredible advantages!

We're already finalizing the new SEO Analytics 4 Dashboard, as well as the Analytics 3 Data Warehouse, so you won't miss a thing!!

Google Analytics 4: new features and benefits

GA4 is on its way to becoming a true revolution, a much more complete and powerful tool, not only to get to know your audience, but also to predict their actions and make the most of your page's potential. These are just some of the new features coming:

New improved interface and new tag template in Google Tag Manager.
Combination of multiple data streams into a single property.
Greater accuracy in the attribution of actions.
Use of artificial intelligence to more confidently predict user behavior.
Much more customized reports and better integration with Google Data Studio.

Can I upgrade my Universal Analytics to GA4?

Unfortunately, it's not possible to upgrade a Universal Analytics account to Google Analytics 4; instead, you must set up a new GA4 property in parallel with your existing UA account. It's important that you do this as soon as possible, so that the new property starts collecting data and you don't lose information when UA stops working.

How can we help you?

Our analytics team knows Google's new tool perfectly and is able to harness all its potential in terms of funnels, data streams, action attribution, and user behavior predictions.

These are the steps we'll take so that you too can take advantage of the tool's potential:

Contact us so we can help you set up your new GA4 property.
Our analytics team will list all the customizations of your current account (event tracking, filters, e-commerce tracking, etc.)
We'll replicate all these actions in the new GA4 property, to make sure you won't miss anything once UA stops working.

In addition, our team will propose new configurations to help you get the most out of the new Google Analytics 4.

Help me implement Google Analytics 4!

Author: David Kaufmann

I've spent the last 10+ years completely obsessed with SEO — and honestly, I wouldn't have it any other way.

My career hit a new level when I worked as a senior SEO specialist for Chess.com — one of the top 100 most visited websites on the entire internet. Operating at that scale, across millions of pages, dozens of languages, and one of the most competitive SERPs out there, taught me things no course or certification ever could. That experience changed my perspective on what great SEO really looks like — and it became the foundation for everything I've built since.

From that experience, I founded SEO Alive — an agency for brands that are serious about organic growth. We're not here to sell dashboards and monthly reports. We're here to build strategies that actually move the needle, combining the best of classical SEO with the exciting new world of Generative Engine Optimization (GEO) — making sure your brand shows up not just in Google's blue links, but inside the AI-generated answers that ChatGPT, Perplexity, and Google AI Overviews are delivering to millions of people every single day.

And because I couldn't find a tool that handled both of those worlds properly, I built one myself — SEOcrawl, an enterprise SEO intelligence platform that brings together rankings, technical audits, backlink monitoring, crawl health, and AI brand visibility tracking all in one place. It's the platform I always wished existed.

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