Automated SEO Reporting: White-Label Reports Your Clients Actually Read
Stop Copy-Pasting Spreadsheets Every Monday
SEOcrawl generates branded SEO reports automatically — pre-built templates, your logo, your colors, your CNAME, scheduled delivery and a live dashboard. Free to start.
SEO Reporting Features
White-label everything: logo, colors, CNAME
Send reports under your own brand: replace the SEOcrawl logo with yours, swap the color palette, and serve the dashboard from a CNAME on your domain. Clients see your brand end-to-end — they never know SEOcrawl is under the hood.
- Custom logo, primary color and accent
- Dashboard accessible at reports.youragency.com
- PDF exports white-labeled and watermark-free
Pre-built templates + drag-and-drop layouts
Start with a battle-tested template (executive summary, full audit, monthly retainer, technical-only) and customize anything: drag in widgets, drop in your annotations, save layouts per client. Reuse them every month.
- 4 pre-built templates ready to ship
- Drag-and-drop widget editor — no design skills required
- Save and clone layouts per client or per industry
Scheduled delivery — weekly, monthly, on-demand
Set the cadence once. Reports are generated, branded and emailed automatically — to clients, to stakeholders, to your inbox. Stop waking up Monday morning to copy-paste numbers from Search Console into a Google Doc.
- Weekly, monthly, quarterly or custom schedules
- Multiple recipients per report — clients, account managers, internal
- On-demand generation when a client asks before the cycle
Pulled directly from GA4 + Search Console + Rank Tracker
No manual data entry. Reports pull live from your connected GA4 property, Search Console account, the SEOcrawl Rank Tracker and any Search Console annotations — assembled automatically with the right widgets, the right time range and the right comparison period.
- GA4 sessions, conversions and revenue (organic, AI, all)
- Search Console queries, pages, CTR and positions
- Rank Tracker keywords, clusters and movement
Built for every SEO team
SEO agencies
Run 50+ client reports without 50+ hours of work. White-label everything, schedule delivery, let clients log into their own dashboard at your domain. The retainer scales without the team scaling.
In-house SEO teams
Stop building the same monthly deck for the CMO every 30 days. Schedule the report, brand it with your company logo, send it to leadership and the rest of marketing automatically.
Marketing managers
Roll up the SEO numbers that actually matter — clicks, conversions, AI-driven sessions — into a board-ready report your CMO can read in 60 seconds. No agency required.
Freelancers
Look like a 20-person agency for $49/month. Branded reports, your domain, your colors — clients never know it's not custom-built software.
What's inside an SEO report
SEOcrawl is a Data Warehouse for your Search Console + GA4 — every widget below is one drag away from your client's monthly deck. Use the templates we ship, or compose your own.
Traffic evolution
24-month organic clicks chart with seasonality and trend at a glance — global or per-country.
Visibility evolution
Impressions over time. Critical now that AI Overviews keep impressions up but compress clicks.
Top changes
Biggest week-over-week movers — keywords AND URLs — sorted by impact, both gainers and losers.
Keyword distribution
Where your keywords sit: top 3, 4–10, 11–20, 21+. Track the two ranges that matter most.
Top performance
Top 10 or 25 keywords + URLs, with the option to duplicate the widget for your CORE business queries only.
URL rank tracker
Per-URL evolution merged with GA4 behavior + conversion data for a single source of truth.
International SEO
Top countries widget + duplicated reports per country for multi-market projects.
Keyword & URL maps
Visual 12-month evolution per query and per page — perfect for quarterly target reviews.
Brand vs non-branded
Split traffic by brand vs non-brand so you can see real organic growth, not vanity uplift.
New & lost keywords
Which queries Google just started showing you for — and which you used to rank for and don't anymore.
Annotations
Every site change + Google core update layered on every chart, with auto-computed before/after impact.
Text & image modules
Add context: 'traffic dropped because the site was down 4 days', 'spike because we appeared on TV.'
Three ways to share the report
Auto-deliver by email on your schedule, or share on demand — whatever fits how the client wants to consume it.
PDF download
A polished PDF with your logo, your colors, your footer. Auto-attached to the scheduled email or downloaded on demand.
Interactive link
A live, presentation-style link your client can click through. Read-only — no editing, no SEOcrawl branding, hosted on your CNAME.
Password-protected link
Same as the interactive link, with an extra password layer for clients with stricter compliance — agencies, finance, healthcare.
Built for the AI Overviews era
Most reporting tools still tell you "clicks went down" without context. SEOcrawl's reports separate impressions from clicks because in 2026 they tell different stories: impressions can stay flat or grow while AI Overviews compress your CTR. The CMO needs to see both, side by side, before drawing the wrong conclusion.
FAQs
What is SEO reporting?
SEO reporting is the practice of compiling search performance data — keyword rankings, organic traffic, conversions, technical issues, backlinks — into a structured document or dashboard delivered on a recurring schedule to clients, leadership or other stakeholders. Good SEO reports tell a story: what changed, why, and what's next.
What's the difference between an SEO report and an SEO audit?
An SEO audit is a one-off deep-dive into the health of a site (errors, crawlability, technical issues) — see our SEO Audit tool. An SEO report is a recurring snapshot of performance metrics over time (rankings, clicks, conversions). Audits answer 'what's broken right now?'; reports answer 'how are we doing this month vs last?'.
Can I white-label reports with my own domain?
Yes. Replace the SEOcrawl logo and color palette with your brand, then point a CNAME (e.g. reports.youragency.com) to your SEOcrawl workspace. Clients log into a fully-branded dashboard at your domain — and exported PDFs carry your branding too. SEOcrawl is invisible end-to-end.
How often are reports generated and sent?
Whatever cadence you want: weekly, monthly, quarterly, or a custom schedule. Reports are built and emailed automatically to the recipient list you configure — clients, account managers, internal stakeholders. You can also generate one on demand the moment a client asks.
Where does the data come from?
Live from your connected sources: Google Analytics 4 (sessions, conversions, revenue), Google Search Console (queries, pages, CTR, position), the SEOcrawl Rank Tracker (your tracked keywords and clusters), and any annotations or notes you've added. No manual data entry, no copy-pasting from spreadsheets.
Want to see it in action?
Let us show you SEO Reporting live, with a sample white-label report on your own data — book a 30-minute call with our team.
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SEO Audit
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Keyword Cannibalization Checker
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SEO Monitor
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SEO Annotations
Mark every site change on every chart and see the real impact on rankings, clicks and impressions.
White-Label Rank Tracker
Unlimited keyword tracking under your agency brand — custom CNAME, branded PDF reports, daily updates across Google, Bing and YouTube.
White-Label SEO Dashboard
Branded client-facing SEO dashboard with real-time GA4 + Search Console data. Custom CNAME, your logo, your colors.