AI Tracker

Track how ChatGPT, Claude, Gemini and Perplexity mention your brand: topics, prompts, citations and share of voice.

AI Tracker and Prompt Tracking explained

AI Tracker is the area for AI search. It contains the Prompt Tracker, which measures what AI engines answer, and the GA4 AI Dashboard, which measures visits from AI assistants.

Create topics and prompts in AI Tracker

Add prompts, choose engines, country, language and frequency, and group them into topics, with real Chess.com examples.

Visibility, mentions and citations

Understand the three core AI Tracker metrics and how to read them, with Chess.com examples.

Competitors and share of voice

Use the Competitors view to see who AI recommends instead of you, and how share of voice changes between periods.