Author: David Kaufmann

We measured Google clicks and AI referral traffic across 16,000+ websites and 15 industries. AI traffic is up 45% a year, but still equals about 1 visit for every 100 from Google, while Google clicks fell 15%.

Google knows your URL exists and hasn't visited it yet. Here's what "Discovered – currently not indexed" means, how to tell whether to wait or act, and which fixes to try first on a small site and on a large one.

Connect Google Search Console to Claude or ChatGPT and ask about clicks, queries and pages in plain language. Here's the fastest setup, step by step, with 10 prompts to try first.

Until November 30, the first year of any SEOcrawl AI annual plan is 50% off with code BLACKFRIDAY2026. Here is what you get, what every plan's prompts cover, and how to see where ChatGPT, Gemini, Claude and Perplexity mention you in 15 minutes.

On October 22 and 23 we were at Digital 1to1 Winter in Barcelona as Platinum Sponsor. Here is how it went: the booth, the roll-ups, the 1to1 meetings and the question we heard most: what does AI say about my brand?

Your page is in the sitemap, yet Google Search Console says no sitemap points to it. Here's what "No referring sitemaps detected" means, when you can ignore it and how to fix it when the page isn't indexed.

On-page SEO is everything you control on a page: content, title, meta description, headings, URL, images and internal links. Here is a checklist element by element, an audit process and what changes with AI Overviews and AI Mode.

Google visited your URL, read it and left it out of search. Here's what "Crawled – currently not indexed" means, how to tell which pages deserve a second chance, and how Google says to get them back in.

A product listing page (PLP) shows a whole category of products at once. Learn how it differs from a PDP, what makes it convert, and how to get listing pages indexed without the faceted-navigation mess.

Domain Authority predicts how well a site will rank, but it is not a Google ranking factor. Here is what DA actually measures, how it compares to DR and Authority Score, and which metrics deserve your attention instead.

A SERP (search engine results page) is the page Google shows for a query. Here is how it is built, what every SERP feature does, how those features change your clicks, and how to win the ones that fit your pages.

CTR tells you how many of the people who saw your result actually clicked. Here's the formula, what a good CTR looks like in 2026 by channel and by Google position, and how to get more clicks from the rankings you already have.

Found a "Redirect error" in the Page indexing report? Google tried to follow a redirect on your URL and never reached a working page. Here's what causes it, how to trace it and how to fix it for good.

Seeing "Alternate page with proper canonical tag" in Search Console? Most of the time Google is doing exactly what you asked. Here's how to tell the normal cases from the real problems, and how to fix the ones that matter.

Add the right people at the right level, without ever sharing passwords or risking your account security. Owner, Full and Restricted access explained, with the exact steps.

You spotted a batch of URLs flagged "Excluded by 'noindex' tag" in Search Console. The fix is usually simpler than it looks: find the directive, remove it, and ask Google to crawl again.

It looks like a simple ranking. It isn't. Here's how Google calculates average position, where it distorts reality, and how to read it without drawing the wrong conclusion.

Search Console has a dedicated report for Google Discover. Here's what it shows, who qualifies to appear, how to read the swings, and what actually moves Discover traffic.

There's no magic number for updating website content. Learn how to spot content decay, which pages to refresh first, and a practical review rhythm by content type.

Perplexity doesn't rank pages, it cites sources. Here's how its retrieval actually works and what to change on your site to earn those citations.

Google Discover is the personalized feed that surfaces content with no search behind it. Here's what it is, how the feed works, how to customize it, and how to get featured.

Regex filters are the fastest way to pull real answers out of Google Search Console: branded vs non-branded, every question query, or one folder, no exporting.

"Not found (404)" in Search Console means Googlebot hit a URL your server says doesn't exist. Here's how to decide whether to fix, ignore, or remove each one.

Keyword clustering groups keywords that share the same search intent, then covers each group with one page instead of scattering them across separate URLs.