Chronicle from Barcelona: SEOcrawl AI, Platinum Sponsor of Digital 1to1 Winter 2026

"Luces de Feria": an edition full of atmosphere

This edition's theme was "Luces de Feria" (fairground lights), and the organisers took care of every detail. It made us proud to see the SEOcrawl AI logo heading the photocall as main sponsor, alongside brands such as Stripe, Centric Software, Mollie and Braze.

The Digital 1to1 format is still what makes it different: pre-scheduled 1to1 meetings between eCommerce, retail and marketing leaders and digital solution providers. No waiting for someone to walk past the booth: every meeting is a conversation with someone who has a real challenge.

Our booth: from SEO to AI

For this edition we wanted anyone walking past to understand what we do in three seconds. So we designed three roll-ups, each with a single idea:

• ›From SEO to AI: your traffic isn't lost, it evolves. With a real example of how AI answers when someone asks for the best chess websites, and how we measure it with our Prompt Tracking.
• ›Check your AI visibility for free: with a QR code straight to our AI Visibility Checker, so anyone could check their brand in ChatGPT, Claude, Gemini, AI Overviews and AI Mode in a minute.
• ›Ask AI about your rankings: how to connect SEOcrawl AI to ChatGPT and Claude through our MCP and ask about your organic traffic and AI visibility in plain language.

Alongside the roll-ups we handed out a double-sided flyer: the free AI Visibility Checker on one side, and how to use SEOcrawl AI from ChatGPT and Claude on the other.

The question we heard most

If we had to sum up the event in one sentence, it would be: "So what does AI say about my brand?"

Marketing and eCommerce teams know their customers no longer search only on Google. They also ask ChatGPT and Gemini, and they run into AI Overviews. And if your brand doesn't show up in those answers, the recommendation goes to your competitors.

In many meetings we did the same thing: open the laptop, type in the brand's domain and show them live how AI sees it. Which competitors it recommends, which questions the brand appears in and which it doesn't, and which sources AI uses to form an opinion. Seeing your own brand's data changes the conversation completely.

The team

None of this would have been possible without the people who spent two days at the booth, meeting after meeting: Jesús, Espe, Rocío and Óscar. Thank you for representing SEOcrawl AI the way you did.

Thanks also to the Digital 1to1 organisers for putting together an event that is always a pleasure to be part of, and to every brand that sat down with us.

What about your brand?

If you couldn't make it to the booth, you can do what we did in Barcelona: check your AI visibility for free in a minute. And if you want to see it with your own data, book a demo and we'll show you.

See you at the next edition!