Opportunities and gap analysis
Use AI recommendations and the gap table to find the prompts where competitors are recommended instead of you, and decide what to write next.
1 min read · Last updated November 12, 2026
The Opportunities tab turns your AI Tracker data into a to-do list: prompts where AI recommends someone else and does not mention you.
AI recommendations
At the top you find cards such as “[Competitor] is dominating [prompt]”. Each card shows:
- Your own visibility and the competitor's, for that prompt's topic.
- An Opportunity score and the prompt Volume.
- A Recommendation: create or strengthen content for that topic and prompt to close the gap.
Prompt Opportunities & Gap Analysis
Below the cards, a table lists Prompts you are missing:
| Column | Meaning |
|---|---|
| Prompt | The question that was asked |
| Volume | How often the prompt was sampled |
| Difficulty | Low, Medium or High |
| Competitors | Who appears in the answers |
| Score | The size of the opportunity |
A simple routine
- Open Opportunities once a week.
- Pick the top prompt and write or improve the page that should answer it.
- Add an annotation with the date.
- Check Visibility again in a few weeks.