Opportunities and gap analysis

Use AI recommendations and the gap table to find the prompts where competitors are recommended instead of you, and decide what to write next.

1 min read · Last updated November 12, 2026

Opportunities and gap analysis — SEOcrawl AI Docs

The Opportunities tab turns your AI Tracker data into a to-do list: prompts where AI recommends someone else and does not mention you.

Four Chess.com prompts where youtube.com, lichess.org and Wikipedia appear and chess.com does not
Opportunities: each prompt is a content brief. Chess.com data, last 28 days.

AI recommendations

At the top you find cards such as “[Competitor] is dominating [prompt]”. Each card shows:

  • Your own visibility and the competitor's, for that prompt's topic.
  • An Opportunity score and the prompt Volume.
  • A Recommendation: create or strengthen content for that topic and prompt to close the gap.

Prompt Opportunities & Gap Analysis

Below the cards, a table lists Prompts you are missing:

ColumnMeaning
PromptThe question that was asked
VolumeHow often the prompt was sampled
DifficultyLow, Medium or High
CompetitorsWho appears in the answers
ScoreThe size of the opportunity

A simple routine

  1. Open Opportunities once a week.
  2. Pick the top prompt and write or improve the page that should answer it.
  3. Add an annotation with the date.
  4. Check Visibility again in a few weeks.