What is a good visibility score?

It depends on your market and prompts. Track the trend and compare with competitors rather than chasing an absolute number.

Does visibility include sentiment?

No. It measures presence, not whether the AI speaks well of you.

Visibility, mentions and citations

Understand the three core AI Tracker metrics and how to read them, with Chess.com examples.

1 min read · Last updated November 11, 2026

Visibility, mentions and citations — SEOcrawl AI Docs

Three numbers appear all over the Prompt Tracker. They look similar but answer different questions.

Chess.com example: 51.2 percent visibility, a prompt with 91.7 percent mentions and 24.8 percent of cited sources from chess.com — Visibility, mentions and citations, with Chess.com data.

Metric	Means	Read it as
Visibility	The share of tracked prompts where your brand shows up in the AI answers	Your overall presence
Mention	The AI names your brand in its answer	Awareness
Citation	The AI links to one of your pages as a source	Authority and traffic potential

Visibility measures presence, not sentiment.

Example

For Chess.com, Total Visibility was 51.2% over Oct 15 – Nov 11, 2026. At prompt level, “Best website to learn chess” was mentioned in 91.7% of its runs. In Sources & Citations, chess.com was the most used domain with 24.8% of cited sources, followed by lichess.org with 5.7%.

Where to see them

Visibility view: the trend over time, and a comparison with competitors.
Topics and Models: where visibility is strong or weak, and on which engine.
Pages: which of your URLs get cited.
Responses: the actual answer text.

Next step

See who you are up against in Competitors and share of voice.