Create topics and prompts in AI Tracker

Add prompts, choose engines, country, language and frequency, and group them into topics, with real Chess.com examples.

1 min read · Last updated November 11, 2026

Create topics and prompts in AI Tracker — SEOcrawl AI Docs

A prompt is a question you want to test on AI engines, such as “Best website to learn chess”. A topic groups related prompts so you can read results by theme.

Topics such as Learning & Improvement and Tactics & Puzzles with their visibility, and example prompts tracked on ChatGPT, Claude and Gemini with their mention rate
Real example: topics and prompts tracked for Chess.com.

Add a prompt

  1. Open AI Tracker in your project and stay on Prompt Tracker.
  2. Click + Add Prompt.
  3. Write the question the way a customer would ask it.
  4. Choose the engines to run it on, the country, the answer language and how often it runs (daily, weekly or monthly).
  5. Optionally file it under a topic. The first run starts right away.

Write prompts that work

  • Use natural questions, not keywords: “Does Chess.com Premium help you improve?”
  • Mix comparison, best of and how to prompts, as your customers do.
  • Track a few branded prompts and many non-branded ones.
  • Keep wording stable, so the history stays comparable.

Organize with topics

The Chess.com workspace groups its prompts into topics such as Learning & Improvement, Tactics & Puzzles, Endgames, Openings & Theory and Tools & Tech. In the Topics view each topic shows its visibility, mentions and the competitors that appear.

Also available from your AI assistant

You can create and list prompts and topics from Claude or ChatGPT once the MCP is connected.