Competitors and share of voice

Use the Competitors view to see who AI recommends instead of you, and how share of voice changes between periods.

1 min read · Last updated November 11, 2026

Competitors and share of voice — SEOcrawl AI Docs

Share of voice compares how visible your brand is in AI answers against other domains, across all the prompts you track.

Ranking of domains by share of voice: fide.com 62.0, worldchampionship.fide.com 57.3, chess.com 51.2, lichess.org 18.4, ramachess.com 17.7, worldchess.com 16.5, youtube.com 14.4
Share of voice for Chess.com prompts, Oct 15 – Nov 11, 2026.

Read the ranking

Each domain gets a share of voice from 0 to 100, its average visibility across tracked prompts, and a change versus the previous period of the same length. Values can exceed 100 in total because several domains can appear in the same answer.

In the example, chess.com has 51.2%, down 13.3 points, while fide.com rose strongly around the World Chess Championship prompts.

Set your competitors

Click Competitors in the Prompt Tracker to choose the domains you want to compare. If you do not choose any, the top domains by share of voice are used.

Find the gaps

  • Use the Competitor present, we are not filter to list prompts where a competitor appears and you do not.
  • Check Opportunities for suggested actions.
  • Open Alerts to review notifications for your project.

Ask your assistant

Once the MCP is connected, ask: “Which prompts do competitors win and we do not?”