Author: Isabel Rubio

My story with the written word began long before I'd ever heard of SEO. I studied Journalism because I was obsessed with telling things properly, and from traditional newsroom writing I jumped — almost without realising — to copywriting and content marketing. That's where I discovered that writing for people and writing so Google understands you aren't opposing disciplines: they're two sides of the same coin.

I've worked at different media outlets and agencies, until in August 2021 I joined SEOcrawl as Content Director. Since then I write and coordinate the content of our projects, convinced that every article, every guide and every piece has to give the reader something useful and, on the way, rank where it needs to rank.

I split my life between León and Madrid, I dedicate every hour I can to writing and reading (though it never feels like enough), and without batting an eye I still defend that content is king.