SEOday, the Leading SEO Event in Latin America
We are all living through a 2020 marked by the influence of the COVID-19 pandemic across different sectors. As marketing professionals, many of us will have seen, especially at the beginning, how traffic fluctuated positively or negatively under these circumstances.
This unusual context has driven an even greater spike in online training. Those of us who work in the marketing sector are aware of this enormous upswing in which, in some cases, the oversupply is causing a stir among professionals due to the quality and pricing of some of this training content.
Events in online marketing, and SEO in particular, have characterized a sector deeply committed to education. Some of these events have become a benchmark in just a few years, as is the case with the SEOday in Latin America.
When is SEOday held?
Back in 2015, hand in hand with the SEO agency Punto Rojo, this major event kicked off and has since traveled across different Latin American countries: Argentina, Mexico, Chile, and Peru. This year, SEOday 2020 will be held as a fully online edition on September 9th, since the two originally planned dates (August 6–12) were dropped due to the pandemic.
Who are the speakers at SEOday 2020?
If there is something that stands out at this SEO conference, it is its speaker lineup. Very familiar faces in the industry: on one hand, we have an "English-speaking" representation featuring Rand Fishkin* (Founder of Sparktoro & Moz), Aleyda Solis (Orainti) or Lily Ray (Path Interactive)*; although it is true that both Lily Ray, who has been taking part in Spanish-language talks for a few months, and Aleyda Solis, who speaks both Spanish and English, could also be included among the "Spanish-speaking" speakers.
Representing the different Latin American countries, including Spain, we can highlight names such as Mj Cachón, Paz Iriarte, Sebastián Galanternik, and Sico De Andrés.
One of the things we love most about this event is that it welcomes a wide variety of professionals from the same sector. SEOday does not forget about the media, and we will see representatives from major outlets such as Nicolás D'Andrade and Adrián Magnnaco from Mercado Libre, Ángel Sotera from Infobae, and José Soto from El Economista (Mexico).
But that's not all, because this 2020 major international companies will also be present with team leads: Uber, Octopus, Tuenti, Falabella and Semrush, among others.
In short, a great gathering of professionals showing us different perspectives of a digital project. A strong value proposition for an event that is becoming a benchmark for digital marketing professionals.
Recap of the 2019 event
In this video, you can see some of the best moments from SEOday 2019, and remember that on their website all of the presentations are available for free download.
If you want to grab your tickets (it's FREE!), you can do so from the official SEOday website.
NOTE: This article has not been sponsored and, despite being organized by another SEO agency, we wanted to share it because the quality and care they put into its organization is clear, and we believe it's essential to support this kind of initiative.
Author: David Kaufmann
I've spent the last 10+ years completely obsessed with SEO — and honestly, I wouldn't have it any other way.
My career hit a new level when I worked as a senior SEO specialist for Chess.com — one of the top 100 most visited websites on the entire internet. Operating at that scale, across millions of pages, dozens of languages, and one of the most competitive SERPs out there, taught me things no course or certification ever could. That experience changed my perspective on what great SEO really looks like — and it became the foundation for everything I've built since.
From that experience, I founded SEO Alive — an agency for brands that are serious about organic growth. We're not here to sell dashboards and monthly reports. We're here to build strategies that actually move the needle, combining the best of classical SEO with the exciting new world of Generative Engine Optimization (GEO) — making sure your brand shows up not just in Google's blue links, but inside the AI-generated answers that ChatGPT, Perplexity, and Google AI Overviews are delivering to millions of people every single day.
And because I couldn't find a tool that handled both of those worlds properly, I built one myself — SEOcrawl, an enterprise SEO intelligence platform that brings together rankings, technical audits, backlink monitoring, crawl health, and AI brand visibility tracking all in one place. It's the platform I always wished existed.
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